In this episode, listeners get an insider's perspective on the enigmatic world of website analytics with Philippa Games, a seasoned expert in the field. Philippa demystifies the process of dissecting analytics and leveraging the data to bolster business objectives. Understanding the narratives behind the numbers is her forte, making her insights invaluable for businesses looking to extract actionable steps from overwhelming data sets.
Philippa emphasizes starting with clear business and website goals before diving into the analytics. Customizing tools like Google Analytics four to fit these goals can yield insights into customer behaviors and preferences. Philippa shares fascinating case studies where analytics led to the creation of new products or the optimization of existing processes—demonstrating that with the right analytical approach, data can be transformed into a strategic asset.
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