How many times do you get asked, “What do you do?” How do you answer? Before Clay Hebert, I try to use a title, like Sales VP or Instructor. Maybe a sentence or two about the particulars of the job or the industry. The trouble is you are fishing in the dark if you don’t know what the other person is interested in. Why are they asking you? It might be just so they can say what they do; it might be just small talk to break the ice and start a conversation. Or it might be genuine interest in what you do -- probably not, but it is possible.
Clay’s formula is easy enough. Here’s it is:
I (blank) people to (blank).
For example, I teach people to fish.
or I help people fly.
The goal is to be interesting, maybe a little mysterious or intriguing. The goal isn’t to be informative and complete. It’s not a job interview. It’s a social interaction.
