GUEST BIO
Mike Begg is an entrepreneur and expert in eCommerce, digital marketing, and operational nearshoring. In 2015, he co-founded AMZ Advisors with his two partners and has grown the business to managing $10M per year in ad spend and $100M per year in Amazon sales. Mike and the AMZ team also operate AMZ courses, educating Amazon sellers on how to maximize sales on the platform. Mike loves sharing advice and help on anything related to Amazon and building efficient businesses.
HIGHLIGHTS OF THE EPISODE
03:27 – From working in commercial real estate to co-founding an eCommerce marketing business
06:00 – Discovering opportunities in eCommerce
10:10 – The appeal of experiential shopping
11:36 – How big-box stores operate
KEEPING IT REAL
17:01 – Transitioning to eCommerce marketing
19:26 – Building a brand through Amazon
22:37 – Best practices for starting a business
26:48 – Product sizing factors
28:49 – How AMZ Advisers helps ensure success in establishing an eCommerce business
37:39 – What are brand aggregators?
NOTABLE QUOTES (KEY LESSONS):
“It’s a process. It’s continually testing, it’s figuring out the new things, seeing what works. And it’s going to happen over time.”
CONNECTING WITH THE GUEST
Email: mike@amzadvisers.com
#ExperimentECommerce
