Alexis Ruffin is the founder of Sheffield Executive Housing, a short term rentals company. Before becoming an investor, she has had multiple experience working in the corporate world as a project manager. It was after a recession that she decided to start investing into real estate and luckily she’s been doing real estate successfully for just over a decade now.
Alexis started her journey in real estate rehabbing old properties and keeping them as rentals. She still does this today while she’s also created her own niche with investing in some rentals strictly for Airbnb or what she calls as “short long term stays”.
Today, Alexis steps into the lab to share her journey in this field as a practitioner, she will be sharing important lessons through her experiences in the short term rental space.
FOUNDATION
01:35 Background of the guest - Alexis Ruffin
04:39 Why choosing AirBnb
08:08 How important is AirBnb for longer business travel
09:38 Experiment phase transition
14:23 How was the first guest of the experience
15:36 Guest reasons for staying matters
20:07 Saying “No” to the guest
22:19 Coming up with the right price
25:10 Properties good for Airbnb business
27:41 Dealing the mortgage
30:27 Expenses for the maintenance of the property
KEEPING IT REAL
31:42 Best Advice - make sure you cater your core client
33:12 Managing the business/properties
35:52 End goal - having a brand name
ANSWERS TO THE RAPID FIRE QUESTIONS IN THE SHOW:
37:16 Best Habit - checking the business status
38:18 Favorite book - Limitless and High Performance by Brendon Burchard
39:22 Class A or Class C - Class B
40:00 Cash flow or Equity - Cash flow
40:08 Self managed or Outsource - Outsource
40:16 One super power - kindness
40:31 Describe a successful investor - Driven
BOOKS MENTIONED IN THIS SHOW
High Performance by Brendon Burchard
CONNECTING WITH THE GUEST
Website: www.exechouse.org
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This episode is brought to you by our sponsor Guesty.com which is a property management software that Ruben and his team use as short term rental Superhosts to manage and streamline all communication with their guests and team to make it a memorable stay for each guest that books their property. Use our private unique link here https://hosts.guesty.com/?r=therealestateexperiment to let Guesty know we sent you!
#ExperimentAirBnb
