🧪In this episode we talk about the importance of presenting offers in bunches in order to justify and better position the initial offer as it is or simply give contrast and justification amongst the bunch. It is no wonder why the majority of business will offer options in small, medium or extra large; beginner, novice, expert or the way giving two options on a contract gives you the upper leg . People love options but my experiments and those of others will confirm that less is more. Too many options can kill and offer or business model. So which one will you choose; Multiple offers or single one? (See what I did there 😉) Let’s build. 🧱
