This is the official launch of The Real Estate Experiment's new Digital Assets Series. What better way to start than with the brilliant mind behind Content 10x, content repurposing expert, Amy Woods! Amy stepped into the lab to share with us a formula that our team at InvestedTalent.com is very familiar with, that’s the art of repurposing content. Amy couldn’t be anymore qualified to share this strategy to experiment nation as the go to repurposing expert in the space.
Her business, Content 10x, helps businesses, brands and influencers/thought leaders maximize their audience reach by repurposing their original content. She has spoken on stages around the world about this under-utilised strategy - including at Podcast Movement, Podfest, Content Live, Retain Live, Agency Transformation Live, Youpreneur Summit, RadioDays Europe...and more. And, in 2019, she went on to publish a best-selling book called Content 10x!
We couldn't be more honored to have Amy Woods as guest on the first episode of this new series. Her work is an example of true experimentation, especially on the digital front! Be sure to tune in to understand the very same strategy that we use for our investors at InvestedTalent.com
HIGHLIGHTS OF THE EPISODE
03:53 – Background of the guest
12:32 – Why is content so important?
15:23 – Personal Branding vs. Corporate Branding
21:57 – Digital footprints
23:27 – Good Content vs. GREAT Content
KEEPING IT REAL
26:36 – Seven, Eleven, and Four
29:46 – What does it mean to Repurpose Content?
31:57 – What content should you create?
36:22 – How many pieces of content can you make from a 30 to 60-min video?
42:05 – Create platform-specific content
47:07 – Every piece of content is valuable
50:43 – The coolest repurposing-related stories
56:10 – Why is consistency so important?
1:00:31 – Vulnerability is a strength!
1:05:03 – Long-term perspective on content
1:09:48 – The importance of building your network
1:13:09 – Content oversaturation
RAPID FIRE QUESTIONS
1:15:42 – If you could pick only one platform for your business, which one would it be
1:21:15 – Best form of content: Video
1:22:13 – Favorite book: The Longest Day by Cornelius Ryan and Rich Dad, Poor Dad by Robert Kiyosaki
1:24:18 – Best software: ClickUp
1:25:10 – The impact of repurposing content for you in one word: Profit
1:25:47 – Favorite content creator: Zach King
NOTABLE QUOTES (KEY LESSONS):
“Repurposing content means finding creative ways to communicate a message in different formats, in different locations. And it’s all about therefore expanding the reach and how you connect with people.”
CONNECTING WITH THE GUEST
