Meta- refers to something comprehensive or transcending. In the modern world, you'll usually hear it in the context of 'metadata' - data about data. But what does this have to do with marketing? The metadata for media is used by platforms and search engines for context of content. Watch this week's episode to learn how you can get the most out of your metadata.
Today, You'll Learn:
2:30 - 3:00 What is metadata?
6:30 - 7:00 How is metadata used?
12:45 - 13:15 How can you change the metadata?
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