Finding the right market for the product or service
Over estimated the demand for the product /service
Creativity to separate business in the industry
Insufficient capital or cash flow to sustain the business
Letting ego > facts that the business idea/model doesn't work in practice
Lack of well rounded knowledge to run a business, as entrepreneurs may have very good knowledge about the product or service they are selling, but they may not have good marketing, accounting skills or they need help from others who have those additional expertise
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WHAT’S THE KEY: Learn → test → “perfect” → Scale up = $$$
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