PLEASE NOTE: This episode is part of the discontinued Sow What Podcast. We are now the Honey Badger Seller (www.honeybadgerseller.com).
One of my favorite chapters from "Double Your Profits" by Bob Fifer. It's a book I highly recommend to business owners that want to maximize their current resources to be as profitable as possible.
Thanks to my mentor and CEO of Fransmart - whom I worked for ten years before I left to do my own thing - Dan Rowe. Forever in your debt, Chief.
This is the topic of sales - and how important it is, but how overlooked, under-appreciated, and ill-focused it is!
