Description

PLEASE NOTE: This episode is part of the discontinued Sow What Podcast. We are now the Honey Badger Seller (www.honeybadgerseller.com).

Today, I'm encouraging you to:

1. Set aside part of your marketing budget to take care of your existing customers.
   
2. Play the long game and help customers win - so that referrals are either automatic or become easier to ask.
   

Hope this helps! And in the show, I mention Pro Sulum - a company that I am a joint venture partner in - and you can find more about it here: www.prosulum.com