PLEASE NOTE: This episode is part of the discontinued Sow What Podcast. We are now the Honey Badger Seller (www.honeybadgerseller.com).
If you are a company that's licensing, franchising, or doing some form of joint venture where you're going to have to divulge intellectual property - a normal and valid concern revolves around losing it or getting it stolen. Here I share some perspectives to consider so that you give those concerns just enough deserved attention, and prevent yourself from sabotaging incredible opportunities to grow.
