Quantum5 President/CEO, David O'Brien, shares the importance of focusing on the "I", the Individual, when implementing an omnichannel marketing initiative. David talks about making sure everyone understands their individual role in creating and living a positive customer experience at every touchpoint a dealership has with its customers. Omnichannel marketing provides the perfect opportunity for leaders to bring their teams together around the common purpose of delivering the best possible customer experience, which ultimately drives increased customer lifetime value and return on marketing investment.
