On Monday Nov. 9th we stepped into the ring with David Shaw - Senior Vice President, International and Content at Ultimate Fighting Championship (UFC)! David is a dynamic sports executive, entrepreneur and business strategist with an acute understanding of sports management and sports content distribution. We discussed fan engagement and increasing viewership via traditional and non-traditional broadcast, content creation and digitization of the sport.
We had a special addition to our host panel as we welcomed three Ryerson RTA students to hop on the show as co-hosts! RTA Sport Media 1st Year Zhen Park-Vandal and 2nd Years Ryan Castelino & Stetson Colicchio did a fantastic job and asked questions that David was thoroughly impressed with.
See our topic list below:
1. Managing UFC Content and Broadcast Media
2. Rapid Fire Q’z - “GO!”
3. “Class in Session!” - RTA 231 Marketing Question
4. Building Fandom Through Digitalization
