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On this week's episode of the podcast, Jerod sits down with Nathan Critchett and Keefer Meehan, the founders of LUM Spirits - your new favorite hard seltzer. During their senior year at LMU, while COVID was keeping friends at a social distance, Nathan figured her can make these casual, bubbly drinks a lot better. He thought, let's get a lot more out of them with less of them, he brought the idea to his roommate Keefer, who wanted to create a brand that meant more to the community than just an alcohol company. Now LUM Spirits is getting awarded medals, beating The Rock in competitions, and above all, giving 6% of their proceeds to causes around the area. Two incredible men with a great vision for what's ahead!

Follow LUM on Instagram: @LumSpirits

Follow Nathan on Instagram: @n_critch11

Follow Keefer on Instagram: @keefermeehan

Follow us on Instagram: @NormalGuyLazyEye

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