The Idea For A Brain Food Company - Will Nitze; Founder & CEO, IQBAR | The Riderflex Podcast
Will Nitze is the Founder & CEO of IQBAR, a Boston-based brain and body nutrition company. After studying psychology as an undergrad at Harvard, Will became fascinated with the human brain and how it functions. In 2017, after failing to identify ready-to-eat products that matched his new regimen, Will began tinkering in his apartment kitchen on a protein bar optimized for brain and body nutrition.
IQBAR is the #1 brain + body nutrition company! Our two product lines are IQBAR protein bars and IQMIX hydration mixes. They empower doers with superior nutrition. Whether you’re working late, training for a marathon, or simply running errands, we’ve got you covered!
Every IQBAR product is…
Brain + Body Boosting
Nutrition that drives daily brain + body performance.
100% Plant-based
Recipes center on vegan, nutrient-dense ingredients.
Keto + Clean Label
Super low carb and zero gluten, dairy, soy, or GMOS.
IQBAR: https://www.eatiqbar.com/
Watch the Full Interview: https://youtu.be/T2hl6RMUwuc
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