Community & content at Drift with Mark Kilens, VP of content & community
In this episode we discuss with Mark about:
✔️ Why should companies invest in building communities?
✔️ What has been the biggest challenges & learnings from building Drift insiders?
✔️Certifications as part of content & community marketing?
✔️ Three most important questions that will serve as the foundation of your content and community strategy:
1) What stage is your business?
2) Who is your audience?
3) How do they buy your product?
✔️ And many more...
