In this episode we discuss with Sangram about:
✔️ What is Account-Based-Marketing and why companies should do it?
✔️ Why Account-Based-Marketing isn't for everyone?
✔️How to start doing ABM?
✔️ What are the typical mistakes companies make while doing ABM?
✔️ How ABM can help with retention & upsell?
✔️ Sangram's 3 tips on measuring your ABM
✔️ What’s the future of ABM?
