On this segment of WorkStudy, we outline how you could best leverage your different experiences in crafting the best portfolio possible:
In our estimation, the best strategy portfolios use a 3-step model to illustrate the breadth and depth of expertise.
1. Find challenges common to businesses leveraging case studies.
2. Highlight the marketing principle behind the strategy.
3. Deliver a one-page brief with copy and supporting visual references
In the episode, we also cover 3 common pitfalls of strategy portfolios.
- Failure to create a set of goals
- Going forward without a solid plan
- Lack of concession for risks
