Lately, we've been studying ad agencies a lot. Part of what we've learned is that "designers" (with a capital D) often try to carve out a unique value for themselves as artists, multidisciplinarians, or outliers that cannot and should not be boxed in.
Most people approach this problem by assigning themselves a role in a creative agency in hopes that they will stop being pushed around. Some of these names might include:
Yet, at the end of the day, small to medium businesses want to know whether you are a builder or a seller. So, really, they don't care what you call yourself.
Don't worry - today, we outline a 3-step approach to find a repeatable client-service process. We'll talk at length about:
