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Description

This episode talks about leadership and marketing with Lessonly Chief Marketing Officer, Kyle Lacy.

Kyle is well respected marketing leader having published three books, talking at various marketing summits on a range of topics including: content marketing, collaborative consumption, consumer behavior, email marketing and more.

Here are the key chapters of our podcast

• 0:00 - Intro


• 3:05 - Lessonly during COVID-19 situation regarding the remote training industry


• 4:30 - The fundamentals in becoming world-class in marketing


• 4:55 - Why being irrational is a good thing as a marketer


• 5:20 - Displaying empathy as a marketer


• 5:48 - Storytelling


• 7:00 - The process of becoming world-class as a marketer


• 8:53 - B2B and B2C convergence in marketing - Product led growth


• 11:19 - Post-COVID era sales-led approach will dominate?


• 13:24 - How CMOs handle stressful situations


• 15:50 - Advice to other CMOs on reframing marketing and sales problem


• 17:45 - Marketing has to be fun 

Links to reach out to Kyle Lacy: Kyle to place any relevant links below

• LinkedIn: https://www.linkedin.com/in/kylelacy/

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/