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My next guest is author, sales professional and trainer, Allan Langer. He transforms sales teams & individual reps into high-performing, top producers, with first, understanding the customer journey & process, and then coming up with a stress-free, human-centered CUSTOMIZED sales process that leaves the customer feeling great.

Our chat focused on sales enablement and helping sales professionals on driving higher results by closing better through the way they converse with their prospects.

For more information on Allan Langer, head over to https://www.flowcode.com/page/allanlanger and follow him on LinkedIn https://www.linkedin.com/in/allanlanger/  

Here are the main chapters of the interview with Allan Langer regarding sales and the habits you need to be successful:

• 0:00 - Introduction


• 2:33 - Main sales methodology and approach


• 4:17 - Why it is important to solve the customer’s problem first in sales


• 5:36 - How to reframe your sales approach to close


• 6:28 - The most common mistake sales professionals make


• 9:40 - Modern sales approach for COVID-19


• 12:07 - COVID-19 sales difference B2B and B2C


• 14:36 - Always ask WHY in sales


• 16:32 - Advice: If you were speaking to a CMO or sales director on reframing a problem, what advice would you give them?

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. 

For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 

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