An engaging conversation with Musharraf Ali Farooqi on his latest book "The Merman and the Book of Power", storytelling and publishing and distributions challenges in Pakistan. You can order the book. Farooqi is an author, translator, and storyteller. The Merman and the Book of Power brings into the English the classical qissa genre, a fabulist storytelling form. The book begins with the Mongol conquest of Baghdad in 1258. The city are convinced they are the manifestation of the creatures of Apocalypse, Gog and Magog, imprisoned by the legendary King Alexander. Musharraf Ali Farooqi is the founder of the publishing house Kitab (2012), launched the online Urdu Thesaurus (2016), and designed the interactive storytelling and activity-based learning program Storykit (2016) as three segments of this project.
