How do you get a Sloth to move? Well, the answer is... with something pretty freakin' enticing! 😆
This week, I started my book challenge (which you can join if you like at https://www.facebook.com/groups/billysbookclub) to read 52 books in 52 weeks.
The first book Im reading is by Dan Kennedy on direct response marketing, and specifically in one section, about how to move a sloth to take action on your marketing offer or promotion. 📄
It really stood out to me because, quite frankly, most offers suck - don't worry, I mean myself included! 😨
It really got me thinking though, about my own offers and how compelling they are... or need to be, in order to get someone to take action.
I thought about it so much that I decided to do a Podcast episode on it. Tune into Episode 61 as I go deep on this topic and talk about about creating offers that are too irresistible to say no to! 🔥
