Andy Zook was a staunch Republican strategist who was at the forefront of capturing and applying voter analytics to political campaigns. Long before robocalls were a standard strategy, his ability to collect data and use it for campaigns was in demand, he even considered running for office himself. However, seeing politics up close changed his opinion, so much that he voted for the 2008 political election by flipping a coin several years after changing his affiliation to Independent. You need to hear what drove him to voting by coin flip and why he thinks you should never do it yourself.
