🌸 Episode Summary:
This episode is a special one — recorded back in 2020, it captures the early days of Florelie Seasonal Flowers, a specialty cut flower farm in Bungaree, just outside of Ballarat, Victoria.
Lorelie shares how a bunch of homegrown peonies gifted on her birthday planted the seed for what has since grown into a thriving, full-time flower farm. At the time of recording, Loralee was growing on a small scale with dreams of something bigger — and as of today, Florelie spans 2.5 acres of cultivated blooms on a 20-acre property.
We talk about:
The power of starting small (200 pots, 300 dahlias!)
Transitioning from speech pathology to flower farming
Her passion for dahlia breeding and what makes Florelie’s tuber offerings so unique
How she connects with florists and customers through Instagram
Lessons learned about soil, irrigation, pests, and pinch points
The importance of understanding crop viability and niche value
Her long-term dream of a peony paddock — and how she’s slowly making it happen
Whether you're a gardener, a florist, or dreaming of growing your own flowers — Loralee’s story is honest, practical, and deeply inspiring.
🌼 Connect with Florelie:
Website: www.florelie.com.au
Instagram: @florelieseasonalflowers
💐 Want to Grow Your Own?
Sign up for dahlia tuber sale alerts, workshops, and seasonal tips via their website. The online shop typically opens between July–August each year.
🎧 Listen Now:
Available on Spotify, Apple Podcasts, Google Podcasts, or wherever you tune in.
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