This week we have an opportunity to revisit our November conversation with CEO of the United States Golf Association, Mike Whan. Looming large at the moment is the LIV Golf Invitational Series which has created a divide in the professional golf industry and became a factor in the USGA's most recent championship, the United States Open at The Country Club. Jed was joined by Whan to speak about his passion for golf and well-rounded career that includes joining the TaylorMade Golf Company as VP of Marketing in 1995. Whan was previously trained in marketing at Proctor and Gamble. Whan was previously Commissioner of the LPGA which he revitalized through enhancing business relationships, increasing exposure for the players and maximizing the LPGA experience for fans.
