In this episode, Andi Robinson, Global Digital Content & Brand Leader at Corteva Agriscience, joins us for a drink and a chat about successful content marketing strategies. Andi gives us some great ideas about how to launch successful content marketing campaigns, how to operationalize consistent messaging in a decentralized, global company, and shares with us why content isn't just king, but rather the entire kingdom. Enjoy!
Drinks: Prairie Artisan Ales Seasick Crocodile Sour Ale, Devil's Backbone Brewing Co. Backbone Premium Lager, Diet Coke
Links: https://www.corteva.com