Barry and Phil are joined by Holden Bale, the Global Head of Experience and Commerce at Merkle, for a drink and a chat about where digital experiences are heading in the (not too distant) future. In this far-reaching and engaging conversation, we discuss the Four Forces that are impacting Experience today, and the ways they are making companies fundamentally shift their channel strategies. We also discuss how 'the collapse of the funnel', once a punchline at conferences and lectures, is now a stark truth for both CTO's and CMO's, requiring enterprises to be able to draw a straight line from their business strategy to their technology strategy. Enjoy!
Drinks: Downeast Cider House White Slushie, Suarez Family Brewery Nimble Pils, Pennings Farm Iron Mountain Hard Cider
Links: https://www.merkle.com/en/merkle-now/ebooks/b2b-futures-.html
