In this episode, we are joined by CMO, Marketing Strategist, Consultant, and Author Darren "Daz" McColl to discuss the role of the CMO in the age of digital transformation. Daz regales us with the incredibly journey he took to become the CMO of Neiman Marcus, after years in the trenches at various agencies, just as the global pandemic inflicted great financial burdens on retail brands that thrived on the in-store experience. We discuss the need to ruthlessly focus on the essentials when working with limited resources, but always thinking longer-term for the sake of the staff who remain. And we also take a trip in the way-back machine to discuss "Storyscaping", the book he co-wrote with Gaston Legorboru 10 years ago, and how much of it resonates today despite how much the role of CMO has irrevocably transformed. Enjoy!
Drinks: New Belgium Brewing Company Voodoo Ranger Juice Force IPA, The Test Brewery The Discovery Of Fire New England Hazy Triple IPA, Jansz Tasmania Sparkling Wine
Links: https://dazmccoll.com/
