Choyce Sincere Schwartz (born July 25, 1994) better known as Choyce Cincere is an American singer-songwriter, music producer and multifaceted musician. A native of the Jersey Shore, Schwartz is a trained composer and musician who ultimately formed his musical career as an artist after working behind the scenes as a songwriter, producer, and drummer. Coming from an African American and Ashkenazi Jewish family, he applied diversity in culture to the effect of diversity in his music. Schwartz’s luring fine-tuned vocality and distinct ear for producing allows him to captivate his listeners with feel-good music and contemporary melodic ballads. After releasing his debut album Kylie in 2019, the multicultural talent continues to showcase his vocal versatility and catchy penmanship using some of his musical influences, Eric Bellinger, Chris Brown, Ty Dolla $ign, Tyga, Miguel and the late, great Nipsey Hussle.
Growing up, Schwartz was devoted to visual and performing arts both in and outside of education. He was involved in symphonic band, jazz band, marching band, choir, theater and dance. At the age 10, he played in the high school band while taking lessons from his uncle who was a percussionist. He began playing the drums at 4 years old, then learned the trumpet and saxophone in elementary. As much as he was involved in music when he was a child; he was involved in football, basketball and track. Eventually he joined the high school marching band freshman year where he received multiple All-State, All-Shore conference and State Championship titles. Schwartz received the NJSMA award for best snare and percussion 3 years in a row alongside his drumline and pit band. At the top of his junior year, he received offers from various universities that include; University of Miami, Texas University and more. Schwartz opted to go to college for music production instead.
It wasn't until his last years of high school that he discovered his ability to compose musical scores. At 14 years old, Schwartz built an interest in singing, but did not record his first song until he was 16. Outside of school he spent a lot of time learning in the studio from his cousin, music producer and musician Party Michael. During his time at the University of the Arts, Schwartz imparted invaluable lessons concerning the music industry. Schwartz double-majored in Music Business, Entrepreneurship & Technology and Composition. Mid sophomore year he left school to pursue working in the industry and intern at J Chris Griffin Productions in NYC. After not landing a full-time job in music it led him to go back to school. While advancing his skills in recording and producing, Schwartz taught himself how to play piano, guitar, and bass. In 2016, Schwartz worked as a composer and musician for TV shows soundtracks such as the HBO series; Insecure. Being inspired by Quincy Jones, he continued working in music for film. Schwartz has singularly been able to use his formal musicianship to compliment his taste-likable melodies. Having a versatile ear for music and natural ability to construct musical work helped Schwartz find his own voice in the urban and pop realm. The young talent shows his uniqueness by displaying agile vocality that projects a light-rasp in his pitch to compliment a range that is sonically vibrant in his music. As a drummer, Schwartz is prone to creating cadenes and flows that are insync with the pocket of the bass and drums. His understanding of music cognition and frequency is what allows him to captivate.
