In this episode of Life, Lemons & LemonDrops, Greer and Whitnie discuss the importance of a personal brand and how to develop yours. Your brand is not what you decide but rather others' impressions of you. If you are not perceived the way you would like, it's time to make a change.
Check out J.T. O'Donnell's Inc. article, "In One Simple Sentence, Warren Buffet Explains the Power of Personal Brading," on Warren Buffet's take on the power of personal branding and how you can use it to improve your career success.