Sometimes when Australians come to Mexico, they become extremely enthusiastic about avocados, perhaps eating several a day. Of course in Australia, a single avocado can cost $2 or $3, and in Mexico you might find much fresher avocados for $1 or $2 per kilo.
Because of the perceived scarcity, they’re valued more. And of course, when something is seen as common, it is valued less. So often we see things in context, in comparison to other things, and not complete of themselves.
In Abraham Maslow’s “Toward A Psychology Of Being”, he describes the idea of “B-cognition”, or “being cognition”. Maslow writes:
“In B-cognition, the experience or the object tends to be seen as a whole, as a complete unit, detached from relations, from possible usefulness, and from purpose. It is seen as if it were all there was in the universe, as if it were all of Being, synonymous with the universe.”
What might happen to us, and what might change in our experience, if we for a moment cease categorizing objects, and see them just as they are?
For the transcript: Noticing Being A Beautiful Thought
