There is a power imbalance that occurs when someone has money and someone else wants their business. That’s why it’s common to hear about people being cruel to wait-staff or other people in customer service.
By that same token, that’s why it’s important to be conscious in being gentle to those staff, so that we don’t let the role of customer go to our heads.
Doing trade together can allow us to break down prejudices over time. A racist entrepreneur must pay the price of turning away potential clients, or seeing them go elsewhere, where they are treated better.
On the other hand, when a business owner says “no” to a client, we all know how powerful that can be - to say “your money is no good here” means that there are things you value more than money. That is the power we all have when we choose our trading partners.
Read the transcript and find important links on the site:A Beautiful Thought - The Power of a Customer: Episode 394
