In today’s episode of The EnterpriseJoy Podcast, we explore Amazon’s one-way vs. two-way door framework, a simple but powerful way to decide when to move fast and when to slow down. You’ll learn how to classify decisions, match the right process to the right “door,” and apply real-options thinking so you make bolder moves without leaving a trail of expensive mistakes. Plus, a practical Door Test Playbook to help you start using it today.
References:
1) Amazon’s Two-Way Door Framework: https://youtu.be/DcWqzZ3I2cY?feature=shared&t=3590
2) Effective decision making in the age of urgency: https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/decision-making-in-the-age-of-urgency
3) Reimagine decision making to improve speed and quality: https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/reimagine-decision-making-to-improve-speed-and-quality
4) A Real-World Way to Manage Real Options: https://hbr.org/2004/03/a-real-world-way-to-manage-real-options
5) Real options theory in strategic management: https://doi.org/10.1002/smj.2593
6) Most Large-Scale Tech Programs Fail - Here’s How to Succeed: https://www.bcg.com/publications/2024/most-large-scale-tech-programs-fail-how-to-succeed
Music Credit: Switch It Up, performed by Silent Partner, from the YouTube Studio Audio Library