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This week on the show, hosts April and Laura welcome Brenden Kumarasamy, founder of MasterTalk. He’s here to share tips, tricks and strategies that any executive can adopt to become a better presenter, speaker and interviewee. They also analyze the recent social media controversy over Cracker Barrel’s new plant-based meat menu offering, with advice for companies seeking to expand their markets without alienating existing customers. Next, they share advice for keeping your inbox organized—even as a busy PR professional. Today’s Anonymous PR Horror Story comes from one unfortunate listener, who mistakenly said, “I love you,” on a client call.

Learn more about Brenden’s work: https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA

Read the PR News of the Week here:

Cracker Barrel’s Plant-Based Sausage Announcement: https://www.newsweek.com/cracker-barrel-causes-stir-plant-based-sausage-menu-announcement-1730662

Things I Should Have Been Trained On:

How to follow up with a reporter (without annoying them into despair.)

NEWS:

How to keep your inbox organized as a PR professional.

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio:  https://www.em-radio.com/

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Sound effects obtained from https://www.zapsplat.com.

Send in a voice message: https://anchor.fm/prwinedown/message