Description

We chat about Phil’s page-turning memoir detailing the story of how he built Nike from an idea into one of the biggest companies in the world.

Today’s episode is inspired by the book Shoe Dog by Phil Knight.

• [00:00] Introduction |
• [06:30] The Author: Phil Knight |
• [11:28] First Company: The Blue Ribbon |
• [16:16] Knight and his only employee - Jeff Johnson - |
• [19:08] Birth of Nike |
• [25:10] How early on Nike was a complete mess |
• [27:53] The Book: Shoe Dog |
• [31:00] The making of Nike |
• [47:38] What do Nike and Patagonia have in common? |
• [54:46] Power of brand and leverage |
• [57:42] Result of Knight’s enthusiasm |
• [1:02:00] Closing Quote

As with each episode, we pluck out what most resonated from the book and how we would like to bring it into our lives. 

---

If you enjoyed this episode, subscribe to receive new episodes each week.

Follow us, access show notes (including books mentioned) and our listen to audio on the go: http://abstractable.co/

Subscribe to the YT channel: http://www.youtube.com/subscription_center?add_user=abstractable

---

Stay connected:

Follow Abstractable on Instagram: https://www.instagram.com/theabstractable

Follow Abstractable on Twitter: https://twitter.com/theabstractable

Follow Abstractable on Facebook: https://www.facebook.com/abstractable/

You can find The Abstractable Podcast on:

Apple Podcasts: https://podcasts.apple.com/au/podcast/the-abstractable-podcast/id1502025982

Spotify: https://open.spotify.com/show/115u4wd7QGR7EXCLXeiJ27

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9yc3Mud2hvb3Noa2FhLmNvbS9yc3MvcG9kY2FzdC9pZC8xMTM2Mg