Are you an artist trapped in the Painted Rock Pitfall, where it feels like you're constantly underpricing your work to make that sale? Let me break it down for you: it's time to break free from the fear of aiming too high, and I've got just the inspiration you need.
Join me as we discuss the art of pricing, the belief triad, and so much more with the incredibly talented Miriam Schulman. She's not only a successful artist and author but also the genius behind the Inspiration Place podcast. With her experience, she's transforming the way creatives approach their business, teaching them how to evolve from sparse sales to sold-out collections.
Based on my experience, shifting your mindset from scarcity to abundance can be game-changing. This video is a goldmine for artists ready to embrace their worth and craft a thriving business. We cover everything from charm vs. prestige pricing to understanding why bigger impacts lead to better sales. And yes, we'll even tackle the dreaded Sleeping Beauty complex and Rapunzel-style marketing!
If you've ever doubted your pricing strategy or felt unworthy of premium prices, this conversation will empower you to believe not only in your art but in the value of your customers' investment. Plus, we dive deep into why building an email list trumps having a massive social media following any day.
Stay connected with Miriam by exploring her podcast and grabbing the first chapter of her book, "Artpreneur," for free at her website.
https://www.schulmanart.com/
And don't forget to explore 1:1 VIP coaching with me for personalized guidance on your professional journey.
https://www.stephaniethoma.com/coaching
Remember to join our email community to receive exclusive content, check out my book "Confident Introvert," and stay tuned for more empowering discussions. Together, let's craft not just fulfilling lives but truly remarkable careers and creative achievements. Subscribe now and let's embark on this journey of growth and self-belief. 🎨💼✨
CHAPTERS:
0:00 - Introduction to Pricing Strategies
1:38 - Charm Pricing vs. Prestige Pricing Techniques
4:32 - Understanding the Belief Triad in Marketing
12:45 - Marketing Strategies and Consumer Diseases
13:07 - The Sleeping Beauty Complex Explained
16:36 - Rapunzel-Inspired Marketing Tactics
19:35 - The Painted Rock Problem in Business
21:45 - How the Brain Reacts to Uncertainty
23:00 - Strategies for Overcoming Customer Objections
24:39 - The Role of Empathy in Sales
26:18 - Comparing Email Lists and Social Media Marketing
32:49 - Final Thoughts and Closing Questions
34:59 - Conclusion and Outro
