Christiana Mavromatis has over two decades of experience leading marketing and creative for iconic brands like Cartier, MAC Cosmetics, COACH, Peloton, W Hotels, L'Oreal, and Compass.
Christiana began her career as a creative in the advertising agency world before going brand-side, where she is now. She's passionate about using data to develop marketing strategy and to ensure creative efficacy, taking brands to cult status by accelerating affinity while also achieving the business's revenue and profitability goals.
In this episode, Christiana and Jessica Quillin chat about how an equally left-brained and right-brained approach has steered Christiana's success in driving results for some of the world's most iconic luxury brands.
