Katie Irving is a Whitespace Forecaster and the founder of MOONSHOT, a consulting agency that works with fashion brands to uncover first-to-market product opportunities that are deeply rooted in customer insights - not popular trends. Formerly the Consulting Director of Fashion at WGSN and Head of Concept at Abercrombie & Fitch, Katie delivers best-in-class advisory projects for leading brands including Farfetch, Under Armour, Athleta, GAP, Hollister, Target, Walmart and LL Bean.
On this episode, Katie talks with Kristen Sosa about her fascination with the relationships people do or do not forge with their clothing, and explains how her work in this space led her to start her own consulting business.
