Joel is a prosperity coach and author of The 9 Money Rules Millionaires Use: Only The Unconventional Ones – a bestseller in both self-help and personal finance. Joel's passion is to help people overcome obstacles standing in the way of their financial freedom. During our conversation, we talk about how most people’s mindsets create limitations and a fear of money, preventing their own financial success. With his work, Joel enables people to shift these mindsets in order to achieve their monetary goals. He shares with Lizet how he decided to pursue his decades-long dream and launch his own hedge fund, SaLaurMor Capital (named after his two daughters). Despite facing several challenges when first starting out, Joel stayed true to his dream, believing that the right mindset would allow him to persevere and succeed – something he managed even during the 2008 financial crisis. Joel has an amazing story and an impressive body of recognizable work. He has appeared on TV with CEO Money, guest starred on over 20 podcasts including Every Day is a New Day Show, and been interviewed in Forbes and on Bloomberg Radio.