Garrett Jackson won our unofficial "LinkedIn Cold Outreach Award of 2020"...but does not consider himself a sales person!?
3 things that we learnt from him:
1️⃣ Vary your messaging: Be very aware on the impact of your marketing. Broadcasting the same single ad to a person too many times can even result in bad Google Reviews because people appreciate variety and added value. (5')
2️⃣ Invest into customers: Garrett focuses on over-deliver on great service to clients (we can confirm) but not overcharging to establish long-term relationships (9')
3️⃣Focus on hands-on execution, but invest into technology: Don't overthink things and stay hands-on on the human side, but also be aware where technology can help you automate your outreach. (16')
