You start to hire. You want experts – sales talents with experience. They will reduce your effort and increase revenue at the same time. They know how to sell, right? And there the problems start.
This myth is very common in growing organizations. And that’s in a lot of cases the reason why the growth is slowing down or even stopping. It’s like hiring an expensive player for your football team and expecting him to train himself.
Which is why we wanted to learn from Alen why it is worth the investment to move to “ABC² -> “Always be coaching” if you want to “always be closing”.
