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Names, like brands, sometimes define who we are, or at least who we want to be.  But, as Christians, we bear the Name of Jesus out into the world.  On the Feast of the Holy Name, Fr. Blackburn explains, using the image of marketing and branding, what names mean to us.  As we all begin this new year, let us commit to wear the Name of Jesus daily so that we may draw others unto the Lord.