Sign up for The Lettering Seminar waiting list 2026 here: https://www.theletteringseminar.com
Download my free checklist Plan For A Kick-Ass Year 2026 here: https://www.martinaflor.com/plan
For years, I planned my year like most people do, writing long lists of goals every December, but instead of feeling focused, I felt overwhelmed and never consistently reached them. Once I realized the problem wasn’t motivation but how I was planning, everything changed, and in this video I share how I plan my year now, why planning matters—especially for freelancers—and how to design a year that supports your work, energy, and life.
✨ Connect with me on social media
🎨 Instagram ➤ / / martinaflor
🎥 TikTok ➤ / / martinaflorstudio
📬 Join my newsletter ➤ https://www.martinaflor.com/lettering...
🎁 Free Resources
➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:
👉 https://www.martinaflor.com/guide
➤ Lettering Quiz – Find out how much you really know about lettering:
👉 https://www.martinaflor.com/quiz
➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:
👉 https://www.martinaflor.com/portfolio...
📚 My Best-Selling Books
➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters
👉 https://amzn.to/4nctRmM
➤ Make It – My latest book on turning your creative skills into a business
👉 https://amzn.to/46U1aEl
👀 Timestamps:
00:00 Introduction
02:13 How I Actually Plan
02:52 Planning at Different Levels
03:28 Guidelines That Keep Planning Realistic
04:05 The Tools I Use
04:36 Prepare With Data
04:56 Look Back Before Moving Forward
05:22 Set Non-Negotiables
05:45 Possibility Brainstorm
06:08 Select Big Events
06:41 Set Impact Goals
06:55 Set Revenue Goals
07:15 Put Everything Into The Calendar
08:44 Final Check-in
🎧 Listen to the Podcast
✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design
🎙️ Spotify: https://open.spotify.com/show/7hhkmGa...
🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast...
🎙️ YouTube: • Martina Flor's Open Studio Podcast
💼 Want to learn with me?
➤ The Lettering Seminar – My signature program to master the craft and business of lettering
👉 https://theletteringseminar.com/
➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients
👉 https://martinaflor.com/coach
🧑🎨 About Me
I'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.
On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.
#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar
