Bring your thinking cap as we dive into the human psyche to talk about a variety of topics like how Budweiser learned a valuable lesson in staying true to your base when it comes to advertising as they deal with backlash from their recent ad campaign. Pat reveals the $500 million dollar deal that he did not get but talks about how it has been a fascinating business lesson on why brand building is so important. We finish with Sean and Pat breaking down why music and "Main Character Syndrome " go hand in hand and how you can use it to be more successful. Please follow us on social and DM us on instagram topics to talk about on the show!
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