In Overlanding, our vehicles, Social Media accounts, and even our own selves, what we wear, are billboards for companies screaming for the next shopper to buy from them and not the competitor. We are their messengers, and more times than not, we are doing it all freely of our own accord. Think about what you wear. Think about what sticker or logo you put on your vehicle. Is that a brand you would stand behind? Is that a company whose character and standards align with your own? These companies love us, because their business might live and die according to what you and I wear.
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