Season 2 Episode 1 of The Locker Room Podcast kicks off with Co-Founder of Brand U Sports Richie Frieman. In this episode, Richie discusses how to create your own brand, what changes are needed in the NIL space, and even his history as a professional wrestler!
1:02 - 10:02 Background
10:03 - 14:04 Creating your own brand
14:05 - 17:47 Benefits of NIL for athletes, NCAA, and schools
17:48 - 20:41 How athletes deal with money
20:42 - 23:57 How Brand U sports help athletes
23:58 - 30:03 Matching companies with athletes
30:04 - 32:57 Guidelines needed in the NIL space
32:58 - 35:22 How state laws/different markets affect NIL and recruiting
35:23 - 37:17 Is NIL quantity over quality?
37:18 - 43:07 Using school logos
