Season 4, Episode 13 of The Locker Room Podcast features Sarah Cookingham-Hollis, Chief Marketing & Revenue Officer at USA Track & Field. She has also spent time working with FOX, Time Warner Cable, and ESPN. In this episode, Sarah and LRP host Sam Benning sat down at the 2024 Maryland Sports Business Conference to discuss her vast experiences throughout her career. Sarah talked a lot about the shift to digital media and how she has kept herself and her organizations ahead of the curve in an ever-changing industry.
0:00-0:32 Intro
0:33-3:59 An unconventional beginning: Sports medicine to sports business
4:00-8:02 Pioneering digital media in the early 2000s with the MLS and ESPN
8:03-9:38 How to break into the sports industry (it hasn’t changed!)
9:39-11:26 First mover vs. entering a solidified market - which is better?
11:27-16:00 Sarah’s role at USATF - many different hats
16:01-17:54 Starting the ad/sales/sports marketing team at FOX
17:55-19:31 Excitement about the 2024 Paris Olympics
19:32-22:08 What’s next + the future of Women’s sports
22:09-24:15 Advice to aspiring professionals
24:16-25:51 Maryland Minute/Speed round
25:52-26:25 Outtro
