Season 4, Episode 8 of the Locker Room Podcast features April Taylor, the owner of the SVE Firm, a sports marketing and event agency. April has been in the world of sports business for almost 20 years at both the collegiate and corporate levels, such as SMU, George Mason, Under Armour, and now her own business. April gives her backstory and shares her career journey in sports business.
00:00-01:36: Introduction to the SVE Firm
01:37-05:17: Experience as a Collegiate Player and Transitioning to the Business Side
05:18-06:39: Traits that allowed April to transition from athlete to business woman
06:40-10:45: Issues in college athletics that April wanted to make an impact on
10:46-18:03: Lessons learned from April’s experiences in collegiate athletic departments
18:04-20:03: April’s transition to Under Armour
20:04-24:18: Inspiration behind the SVE Firm and its initial challenges
24:19-28:41: April’s favorite SVE Firm events
28:42-30:18: The future of the SVE Firm
30:19-33:59: Maryland Minute and Wrap Up
