Brad Vanstone is the Founder of Willicroft, a sustainable plant-based cheese solution that aims to tackle global warming by providing a tasty alternative to dairy cheese. In two years, the finalist of Get in the Ring the Netherlands - Impact managed to put a whole range in the major supermarkets. But is it scalable? Brad joins Jurgen at the studio to touch upon Willicroft's to-market strategy and how they took the best elements of existing solutions to capitalize on the gap in the plant-based cheese market.
Plant-based cheese from nuts to white beans — Willicroft runs a crowdfunding campaign to switch from cashew nuts to beans and allow people with a nut allergy to also enjoy their cheeses. Their project aims to grow white beans in the Netherlands, and tackle the emissions generated by importing those from outside the EU. Let’s show our support: https://crowdaboutnow.nl/campagnes/willicroft
